Recent Leadership
Before the campaigns below, here's some of what I've been building more recently:
Led Agency DE&I and Culture efforts at Kinesso, driving equity, inclusion, and diversity initiatives that measurably improved employee satisfaction
Developed thought leadership on social platform trends, brand safety, and partner diversification for Fortune 500 clients
Built the commercial and operating models behind a large-scale addressable media practice, and led adoption of AI and emerging technology across the team
Founded StudioX at dentsuX, a new consulting offering combining media and creative - signing clients like LVMH and Jazwares within its first two months
Press & Thought Leadership
Selected quotes from press coverage on social and platform advertising trends:
"Unlike other platforms, TikTok realized sales, marketing and carving their place out in the marketplace was very important early on." — AdExchanger, "4 Ways TikTok's Ad Products Benefited From Competitors' Mistakes" (2019)
"[Snap Audience Match's CRM-data matching capability is] really great." — Martech, "Snapchat's ad biz has matured but is still a shiny new object for advertisers" (2017)
"They bring together video and direct response in a compelling way that leads to better results across the board." — PYMNTS, "Instagram Tests Shoppable Ads" (2018)
"Now, you can actually measure more on Snapchat. That's something that hasn't been part of the platform before." — Ad Age, on Snapchat's ad measurement tools (2018)
Additional press mentions:
Business Insider — "Advertisers react to Apple's new single sign-on privacy feature" (2019)
Business Insider — "Snapchat's closed doors keep fake news out" (2017)
Business Insider — on Facebook and third-party advertising data (2018)
The Drum — "Where does Facebook's balancing act leave advertisers?"
